Breast Cancer Awareness Month 2022
Breast Cancer Awareness is a movement that aims to raise awareness and reduce the stigma associated with breast cancer symptoms and treatment.
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| Breast cancer awareness ribbon background. October is worldwide breast cancer awareness month-image credit-pixaby.com |
It is a type of health advocacy that raises funds and lobbies for better care, deeper knowledge and empowerment for women with breast cancer. Campaigns are focused on raising awareness about breast cancer detection and treatment.
As a result of these campaigns, it was found that there has been a significant increase in the number of breast cancer cases and women needing treatment. Overall, breast cancer cases are now being treated more than ever before, at a stage when the cancer is more curable.
Early detection of Breast Cancer
If cases of breast cancer can be detected early, it is possible to start treatment for the disease before the cancer growth spreads and becomes of serious concern. For this reason, one of the main objectives of breast cancer awareness is to encourage breast cancer screening in women.
However, there is some concern about over-detection and overzealous screening of breast cancer that may lead to over-treatment for the condition. This is of particular concern for women with early-stage breast cancer, who have never experienced cancer-related symptoms and undergo unnecessary treatment.
Grants for Research
Another key aspect of breast cancer awareness is raising funds for breast cancer research. It is hoped that more information about the pathology of breast cancer may lead to a more reliable and permanent cure than is discovered or currently available.
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Month of Breast Cancer Awareness
In many countries around the world, National Breast Cancer Awareness Month (NBCAM) is held in October, sometimes referred to as Pinktober. Many breast cancer awareness advocates focus their efforts on this month each year, often with the activities receiving corporate sponsorship for financial support. NBCAM was started in 1985 by the American Cancer Society and AstraZeneca.
Every year in October, a variety of events are organized to raise breast cancer awareness, such as foot races, walk-a-thons, cycle raises, conferences, or other events.
The month-long events help supporters of the cause come together and continue to build awareness of breast cancer as well as build funding for ongoing research.
Pink Ribbon
The pink ribbon is a symbol of breast cancer awareness, used as a concept brand. It combines the fear of cancer with the hope of a successful treatment and encourages such people to buy or wear pink ribbons to show their support and raise awareness of the brand.
The “Pink Ribbon Brand” is strong and supported by a socially conscious market of people who advocate better health outcomes for women and positive thinking to solve the problem of breast cancer.
It has seen considerable success as many people have experienced the effects of breast cancer firsthand, either on their own or through people they know, and can identify the cause.
Additionally, there is no protest movement to oppose breast cancer awareness and the general public agrees that breast cancer is not desirable.
Unlike other types of cancer, such as prostate cancer, there is a sense of some imbalance regarding awareness of breast cancer.
However, instead of reducing breast cancer awareness, it seems logical to increase awareness of other types of cancer, matching the success achieved by breast cancer awareness campaigns and pink ribbons.
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